Pensions are back in the headlines and flavour of the month online. In March 2015, Google Trends in the UK saw a spike in the number of searches for ‘pensions’ and related terms, as the deadline for reform approached.
So what do customers want to know about their pensions? And can pension providers offer accurate rather than an estimated view of pension performance?
New online calculators launched by firms such as Standard Life, Hargreaves Lansdown and Fidelity indicate that providers think customers want to know two key facts: