While FinTech start-ups have been showcasing their rapid dynamism and proving themselves to represent a real threat to traditional financial institutions, in recent years, and even months, it has become increasingly difficult not to address the elephant in the room. Big tech companies such as Amazon and Google, have been dipping their toes into the financial services space and showcasing their ability to launch a range of financial products.
In just the past few years we can pinpoint several moves by tech giants which reinforce their intentions: