additiv, a leading SaaS and embedded finance provider to the wealth management industry, today confirmed that Pieter Zylstra will move into the role of General Manager at additiv’s Asia Pacific (APAC) division.

Having accumulated over 25 years of experience in leadership positions globally, Pieter joined additiv last year to head their strategic sales and then moved to lead sales in APAC. Before joining additiv, he was a director of Professional Services for Orange Business Services, leading a team of digital transformation experts.

Pieter takes over the role of APAC General Manager from Kevin Hardy, effective 22nd November, as he moves to take on the role of Head of Singapore and Southeast Asia at State Street, the US-headquartered financial services giant.

Speaking about Pieter’s appointment, Michael Stemmle, CEO and Founder of additiv said: “Over the last year, additiv’s APAC division has seen a period of rapid growth, and Pieter has contributed significantly to this success.”

Michael continues: “With his understanding of the fast-developing digital wealth market and local business requirements, along with his 15 years APAC market experience, Pieter is ideally positioned to drive our regional ambitions.  APAC is a strategically important region for us, as we focus on becoming a global leader in in digital Wealth Management and Wealth Management-as-a-Service orchestration platforms.”

Pieter Zylstra, who will take the role of APAC General Management next month said: “There has never been a more disruptive time in the financial services industry, particularly in APAC, and digital wealth management is no exception. With client demographics changing rapidly, and new market players emerging, there is now a different expectation as to how and where wealth management services should be offered and at additiv, we are well placed to address these needs.”

Pieter added: “These are exciting times and I’m proud to be taking on this role from Kevin, as additiv leads the embedded wealth conversation in APAC.  I look forward to building upon the work that he has done to reorganize our business in the region – which has already led to us significantly increasing our position in the market – and growing our business in APAC further, to take it to the next level over the coming years.”