Saxo UK Partners With BlondeMoney to Help Guide Investors Through the Autumn Budget

  • Wealth Management
  • 28.10.2025 09:35 am

Saxo UK, the leading global platform for online trading and investing, today announces a new partnership with BlondeMoney to help investors navigate the uncertainty ahead of the Chancellor’s Autumn Budget on 26th November.

Founded in 2016 by CEO Helen Thomas and COO Richard Brownlees, BlondeMoney specialises in bridging the gap between political risk and financial markets. Helen brings two decades of experience spanning banking, fund management, and Westminster. She was a former adviser to Chancellor George Osborne during the financial crisis, co-authored Matthew Hancock MP’s book Masters of Nothing, and today serves as a board member of CFA UK and a Freeman of the City of London.

With fiscal policy in focus, Saxo UK is preparing for heightened market uncertainty and volatility ahead of the Budget. Chancellor Rachel Reeves has signalled fiscal discipline as she seeks to curb inflation and manage debt against elevated gilt yields. Potential measures include higher Capital Gains Tax, tighter inheritance tax rules, a property levy to replace stamp duty, and pension reforms such as flat-rate relief, caps on tax-free lump sums, or new limits on salary sacrifice. ISA revisions may also aim to steer more savings into equities. Broader growth plans, spanning infrastructure, planning reform and business rates relief, are likely to be offset by frozen thresholds raising billions. Collectively, these shifts could reshape asset flows, liquidity and investor sentiment, highlighting the need for informed investment guidance in the months ahead.

Andrew Bresler, CEO at Saxo UK, said: “We’re delighted to partner with Helen and BlondeMoney at such a pivotal time. With the Autumn Budget set to be a defining moment for markets in the UK and beyond, this collaboration will provide Saxo clients with timely, expert insights to help them navigate the months ahead with confidence.”

Helen Thomas, CEO at BlondeMoney, added: “Our mission is to cut through complexity and demystify the political and financial risks that move markets. By partnering with Saxo UK – whose clients have access to more than 71,000 global instruments – we’re enabling investors to pair unparalleled market access with the political insight they need to make smarter decisions.”

Saxo UK’s momentum continues to accelerate. A refreshed pricing model and the launch of its Flexible ISA have helped drive a 132% year-on-year increase in new global trading clients. In the UK, growth is strongest among younger and more diverse investors: under-25s now make up 15% of new sign-ups (up from 9% in 2023), while the share of new female clients has tripled year-on-year to 18%.

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