Syfe, Asia-Pacific’s leading digital wealth platform with well over US$10 billion in assets under management (AUM), today announced a strategic collaboration with J.P. Morgan Asset Management (JPMAM), the world’s largest active ETF manager1. The collaboration marks the first time a digital wealth platform in Singapore will offer JPMAM’s institutional active ETF strategy, available on the Syfe platform as the Equity Alpha portfolio powered by J.P. Morgan Asset Management (‘Equity Alpha’).

Global demand for actively managed ETFs has surged as investors look for more flexible, transparent ways to access active management. In 2025, active ETFs captured roughly 25% of global inflows into ETFs - a significant jump in just two years from 16% in 20231. Equity Alpha sits at the forefront of this trend by delivering active strategies via a managed portfolio on a digital platform which provides broader access for retail investors.

Designed to beat the market

The Equity Alpha portfolio targets an annual alpha of 0.5% to 1.0% which JPMAM has a successful track record of delivering with outperformance of the MSCI World Index over a twenty year period.

The new portfolio is designed for investors seeking alpha - defined as excess return above the market - through a disciplined, research-led approach. While purely passive investing remains a staple for long-term wealth, it can miss opportunities created by the gap between company fundamentals and market prices. Equity Alpha powered by J.P. Morgan Asset Management bridges this gap by combining active stock selection and active asset allocation with the diversification and cost-efficiency typically associated with passive investing. 

Institutional research, retail access

The portfolio follows a research-enhanced investment process refined over 20 years. Starting with a broad global equity benchmark, J.P. Morgan’s global research team identifies individual companies with high return potential. A hallmark of this strategy is its "index-aware" construction. Rather than taking concentrated bets, the portfolio takes a large number of small active positions. This helps overweight undervalued stocks while keeping the overall portfolio well‑diversified across countries and sectors, so that active stock selection can contribute to better returns. Country weights are adjusted with small tilts from the index to reflect J.P. Morgan’s long‑term views on global markets, generating an additional layer of alpha without making large region‑specific bets.

While J.P. Morgan provides research insights and market perspectives, Syfe remains responsible for all portfolio decisions, implementing changes only when they align with the strategy’s long-term objectives and risk framework.

Active investing at passive costs

This marks the first time a digital-first wealth platform in Singapore has offered such institutional-grade active strategies at this price point, true to Syfe’s mission to provide access to sophisticated investing products to everyday investors.

Traditional active funds often charge fees between 1% and 2% a year, which can meaningfully erode long‑term returns. Syfe uses actively managed ETFs as building blocks, so investors get access to J.P. Morgan’s institutional‑quality stock research at an underlying cost of about 0.20% per year – similar to many passive ETFs and up to seven times cheaper than many traditional active funds. This means a larger share of returns can stay with the investor.

This marks the first time a digital wealth platform in Singapore has provided everyday investors access to institutional equity strategies at ETF-like fees. Ritesh Ganeriwal, MD, Head of Investment and Advisory at Syfe, commented:

"At Syfe, we believe most long-term investors benefit from staying invested in global equities, but they shouldn't have to choose between high-fee active funds and purely passive trackers. By partnering with J.P. Morgan Asset Management, we are bridging the gap between institutional sophistication and retail accessibility. The Equity Alpha portfolio brings a repeatable, research-led process to individual investors that was historically available only to the world’s largest institutions. The new portfolio serves as an expansion of Syfe’s growth suite, offering a different driver of returns that complements the factor-based Core Equity 100."

Yuejue Jin, Co-Head of Multi-Asset Solutions Asia at J.P. Morgan Asset Management, added, “As a leading global asset manager and a long-term advocate for active investing, we differentiate ourselves through the depth of our global research and the discipline of our asset allocation process. With this partnership with Syfe, our active investment expertise and industry-leading active ETF strategies are now accessible to a wider community of investors in Singapore. We are proud to support local investors in achieving their long-term goals with portfolios designed for diversification, resilience, and consistent results.”

Portfolio Composition & Availability

The Equity Alpha portfolio is globally diversified and typically rebalanced 2–4 times per year to reflect JPMAM’s active asset allocation views. While Syfe leverages research insights from J.P. Morgan Asset Management, Syfe remains the discretionary manager, ensuring all adjustments align with the strategy’s long-term objectives and risk framework.

Equity Alpha powered by J.P. Morgan Asset Management is available to all Syfe customers starting the week of 26 February 2026 via the Syfe app. This follows the announcement earlier in February of JPM and Syfe’s collaboration on an Income+ Max portfolio for Hong Kong Investors.