Worldline and BigCommerce Join Forces to Reduce Online Shopping Cart Abandonment

  • Payments
  • 08.06.2023 09:05 am

Worldline, a global leader in payment services, has announced its partnership with BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, to further improve seamless payment processing for online merchants, whilst minimising cart abandonment rates and increasing conversion rates.

Research shows that 70% of online shopping carts are abandoned which means that a significant proportion of online shoppers are placing items into their baskets without completing their purchases. However, the potential for a 35% increase in conversion rate translates to $260 billion worth of orders which are recoverable through a better checkout flow & design.

One of the primary reasons for customers not following through on purchases is the lack of variety presented to them in terms of payment options. Worldline already offers an extensive list of both traditional and new, local and global payment methods, designed to allow shoppers to pay with their preferred payment methods and boost merchants’ conversion rates. Through this new integration BigCommerce can offer this array of payment solutions whilst enabling merchants to retain full control of their orders, refunds and cancellations directly from the BigCommerce back office.

In addition, merchants benefit from a speedy set-up and go-live process and a simple all-in-one interface, that incorporates a customisable payment page to match their own brand’s unique aesthetic, automatic cloud-based updates and complete autonomy over the design of their checkout flow.  End-customers can reap the rewards of this new partnership as they are presented with an easy-to-use, secure checkout page when making purchases thus ensuring a seamless shopping experience.

For both companies, the collaboration provides an opportunity to help grow and scale their joint merchant base worldwide.

Björn Hoffmeyer, Head of Regional Business at Worldline said: “Every online shopper has a favourite way to pay, whether that's using a local bank transfer method, a credit card, or a buy now, pay later option. So, when they aren't offered a method that suits them, it’s no surprise that they often drop out of purchase. Worldline’s integration into BigCommerce addresses this important challenge for merchants and consumers alike. The end user gets the frictionless shopping experience they demand, inclusive of their preferred ways to pay for items, while BigCommerce customers can reduce bounce rates and cart abandonment and drive top-line growth.”

Russell Klein, Chief Commercial Officer at BigCommerce added: “Our partnership with Worldline illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available. Worldline shares our desire to help merchants sell more and grow faster to maximise success. We are proud to partner with them to help merchants offer a wide range of payment options to drive conversion rates and minimise cart abandonment.”

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