Regions Bank has now launched a simplified, online consumer loan application and underwriting experience in conjunction with Avant. Earlier this year, Regions and Avant announced this agreement, which combines Regions’ established banking and online presence with Avant’s technology platform to provide a fast, convenient digital experience for customers seeking consumer loans.

Customers now have the opportunity to apply on www.regions.com for an unsecured personal loan (in the $1,000-$35,000 range) from Regions Bank using the Avant platform. Applicants are assessed and receive an immediate credit decision, followed by automated verification steps for final approval.

“At Regions, we take pride in providing an exceptional customer experience, regardless of how a customer chooses to manage their finances. With Avant, we can expand our online capabilities, maintain our commitment to responsible lending and meet more needs of our customers,” said Logan Pichel, head of Regions Consumer Lending.

Avant is an online lending platform dedicated to creating innovative and practical financial products for all consumers. Through its unique and highly customized approach to streamlined credit options, Avant has facilitated more than 500,000 loans worldwide through its online platform since 2013.

“This marks the first truly integrated platform partnership of its kind in the online consumer lending category and is changing the game for brick and mortar banks looking to grow digital capabilities,” said Al Goldstein, CEO of Avant. “Customers ultimately benefit from a cutting-edge, digital borrowing experience that allows them to meet their financial needs with convenience and simplicity.”