The 2025 Fintech Pledge , a campaign launched by Zopa Bank and ClearScore two years ago to improve consumers’ financial resilience, has today unveiled its first Impact Report . 

The report explores the impact the Pledge has had on consumers and the fintech ecosystem to-date, revealing that 18 million consumer actions have now been completed1, achieving 70% of its 25 million actions objective. Actions are defined and agreed with contributing members when they are onboarded and are based on encouraging behaviours likely to improve customer’s ongoing financial resilience such as building a savings buffer, lowering the cost of household bills or taking actions to improve a credit score. 

• Findings reveal that consumers have opened over 700,0002 new savings accounts from Pledge member companies, with £20 billion deposited.  
• The Pledge’s financial education channel Master My Money has attracted 5.7 million views on TikTok, with more than 37,000 clicks on its educational blog. 
• Zopa Bank, ClearScore, and other Pledge members have funded The Money Charity. Their donations are supporting 60 hours of educational workshops that will help over 600 people improve their financial wellbeing by the end of 2025.  

More details, figures and case studies are available to read at pledge2025.org/impact-report  

Jaidev Janardana, CEO of Zopa Bank said: “In response to the cost-of-living crisis, we created the 2025 Fintech Pledge with a clear focus on helping individuals improve their financial positions. Our first Impact Report unearths the significant progress our 57-strong coalition has made to date.  

I am proud to see the ways in which we have been able to support consumers by leveraging the power of cross-industry collaboration. While our economy is improving and inflation has abated, there is no room for complacency. As we move forward into 2025, we remain committed to cementing those financial behaviours that enhance long-term resilience and stabilise the financial recovery of millions of consumers.” 

Justin Basini, CEO and Co-founder of The ClearScore Group said: “As our Impact Report shows, the coalition has made significant traction in improving the financial wellbeing of millions of people in the UK. Fintechs such as ClearScore are making a real difference to consumers by providing high quality, lower cost, and more empowering services across a wide range of areas, from lending, to banking, to credit scores, to payments. These innovative companies are increasingly collaborating and working with traditional financial services providers to maximise positive impact on consumers.” 

The 2025 Fintech Pledge aims to drive 25 million consumer actions by 2025 that build up the financial resilience of UK consumers. It does this by connecting consumers to financial technology platforms that a) make savings work harder, b) improve credit scores, c) manage and consolidate debts, d) lower bills and household outgoing costs, and e) determine if they are entitled to benefits and financial aid.  

The 2025 Fintech Pledge is led by six partners across five pillars: 

• Zopa Bank (Savings)  
• ClearScore (Credit)  
• StepChange (Debt)  
• The Money & Pensions service (Bills)  
• Policy in Practice (Benefits)  
• The Money Charity (Lead charity partner)  

The Pledge member cohort has grown from two to 57 members and includes global names like Google Cloud and Salesforce as well as financial services brands such as Hargreaves Lansdown. 

Organisations can get involved in the 2025 Fintech Pledge by contacting join@pledge2025.org or downloading the Impact Report at pledge2025.org/impact-report