Drofa Comms, a global finance PR consulting agency, is excited to announce its next Communicate Fintech event in London on October 8, 2024.

The line between PR, marketing, and sales is blurring, making it challenging for companies to align these crucial functions. This misalignment can lead to missed opportunities, costing brands up to $1 trillion annually. So, at this event, attendees will have a chance to discuss the key question: How can we bridge the gap between PR, marketing, and sales?

They can also expect engaging in conversations centred around critical questions that impact the future of fintech communications: Who’s input into a company’s reputation is more valuable—Sales, Marketing, or PR? How can these functions align to work together effectively? Additionally, is the definition of success similar for each function, and should it be? These conversations will explore all the nuances of the topic and expand a professional network of participants, fostering long-standing relationships.

The event will bring together key industry professionals, including representatives from leading companies, providing an opportunity to engage in discussions on the future of fintech communication and collaboration.

It will feature expert insights from:

• Helen Disney, CEO of Unblocked

• Jana Straiton, Founder of Renegade, ex-Adobe, ex-PayPal

• Vivienne Hsu, Industry Partner at Just Built It; Mentor at Rise, created by Barclays

• Alina Sysoeva, Deputy Head of PR at Drofa Comms

“Effective communication is the foundation of any successful fintech brand. At Drofa Comms, we have seen first-hand how aligning PR, marketing and sales can transform not only a brand’s narrative but the entire customer experience. With 20 years of experience in the fintech space, I’ve learnt that truly understanding the fintech audience requires more than just technical expertise; it’s about ensuring that all facets of communication are in sync, especially in this rapidly evolving industry,” said Valentina Drofa, CEO of Drofa Comms.

This event is part of the Communicate Fintech platform, which goes beyond events to include webinars and interviews with fintech leaders, founders, and marketing professionals. It aims to provide a space for meaningful discussions on brand narratives and communication strategies in the fintech sector. 

Follow the link to register: https://lu.ma/nq7fgpn2