Digital bank Chase has today been announced as the Official Banking Partner of the Home Nations Football Teams. 

Chase will be working with the England, Northern Ireland, Scotland and Wales Men’s, Women’s, Youth & Para national teams, across a four-year period. The partnerships will see the Chase logo appear on training kit worn by the Men’s and Women’s teams. 

At the heart of the partnerships, Chase will be supporting individuals across the U.K. from low-income backgrounds* by providing access to fully funded coaching qualifications and free learning tools, helping to develop transferable skills for life on and off the football pitch. More detail will be revealed when the programme is launched in the coming weeks. 

The new partnerships build on Chase’s ongoing investment in community-based programmes, and extend JPMorgan Chase’s decades-long support for local communities in the U.K., where it employs over 22,000 people. 

Through this sponsorship and Chase’s existing partnership with the National Literacy Trust, Chase aims to empower individuals by improving access to the resources and tools they need to unlock their potential and help build pathways towards future employment. 

Chase will also be providing opportunities for customers to get closer to the national teams through memorable experiences at matches and training grounds. 

Deborah Keay, U.K. Chief Marketing Officer at Chase, said, “Football has the unique ability to drive positive societal change, bringing together millions of people across every corner of the U.K. We are excited to be working with the Home Nations to use the power of football to support individuals and communities across England, Northern Ireland, Scotland, and Wales. We recognise there are barriers that can make obtaining coaching qualifications difficult for many. By supporting individuals with access to the right resources and tools they need to succeed, we can help people develop key life skills on and off the pitch that will have a positive impact on their lives.” 

Mark Bullingham, FA Chief Executive, said: "Our new partnership with Chase is an exciting opportunity that will help us to develop the next generation of coaching talent across all levels of English football. Importantly, this collaborative programme will directly support people from disadvantaged communities across the country who wish to pursue a future in football coaching. Together, we will create a new pathway for aspiring coaches by providing access to fully funded courses and free training resources so that they can achieve a range of industry leading qualifications." 

Scottish FA Chief Executive Ian Maxwell, said: “We look forward to kicking off this exciting partnership with Chase that will not only support our national teams, but some of Scotland’s most committed grassroots coaches of today and tomorrow.  

“We talk regularly about the power of football making an impact on and off the pitch – whether it’s our talented players striving to inspire the nation, or the game itself making a real difference in everyday life across a host of areas. Those are ambitions we share with Chase. Our national teams have a lot to look forward to in the coming months and I know our Coach Education team is looking forward to supporting Chase in their community work.” 

Noel Mooney, CEO, from The FAW, said: “The FAW is incredibly excited to partner with Chase, who will help the nation develop important life skills and increase opportunities through the provision of access to fully funded coaching qualifications for people from low income backgrounds. Football is a powerful tool, and we see the positive impact that it has on people throughout Cymru and with this fantastic new partnership we can reach even more people and communities to provide them with the skills to help us make Welsh football even stronger.”  

Irish Football Association chief executive, Patrick Nelson, said: "This partnership will provide added value to different parts of our operation, which is really exciting. We know that our senior teams attract significant attention, and rightly so. But we are committed to enhancing the skillset of individuals right across our football family and the bursary for aspiring coaches that comes as part of our partnership with Chase, an organisation that shares our vision and values here at the Irish FA, will really help us continue to do that."