Clearpay, a leader in “Buy Now, Pay Later” payments known as Afterpay (ASX: APT) outside the U.K. and Europe, announced that it has reached two million active customers in the UK, just as the business introduces its first major global brand campaign, ‘Pay Better’. 

Pay Better

Clearpay's 'Pay Better' campaign aims to empower people to not just pay later but pay better through having the freedom and flexibility to pay over six weeks and never pay interest. The overarching campaign shines a light on the ways consumers can reclaim control of their financial lives through responsible spending. 

The “Pay Better’ campaign is timed with re-opening of British retail and includes a multi-million pound investment in innovative digital, social and out-of-home creative - with high impact billboards, taxi wraps, bus wraps and more. The campaign can be seen in more than 17 markets worldwide- including London, Manchester, Birmingham, Leeds, Liverpool, Nottingham and more in the U.K.

Clearpay’s Head of U.K. Rich Bayer said: “It is an exciting time at Clearpay, hitting our 2 million customer milestone alongside our Pay Better campaign launch. All of this comes just as we are reaching our two year anniversary in the U.K. We are excited by the growth and opportunity in this market, and look forward to continuing to offer a way to pay that empowers customers to budget and pursue financial wellness.”

Over Two Million Customers

Clearpay’s more than two million customers can shop from more than 6,000 brands and retailers offering, or in the process of offering Clearpay to their customers. A full list of brand and retail partners can be found on Clearpay’s Shop Directory. The company refers more than 30 million leads to its global merchants each month.

Clearpay’s campaign will run from 31st May to mid-July, and will cover Large format OOH/DOOH, Taxi Supersides, Bus T-Sides, Tiktok in-feed videos, social, web and CRM. 

Clearpay is known as Afterpay (ASX:APT) in the US, Canada and Australia.