Clim8 Invest (Clim8), the investment platform for consumers to make a positive impact on climate change, has announced it has secured up to £2 million investment from Channel 4 Ventures, the UK's largest ‘media for equity’ fund. The partnership will enable Clim8 to exponentially increase brand awareness as it looks to achieve its mission to empower millions of people to have a positive impact on climate change.

Clim8 is the latest investment by Channel 4 Ventures. The initiative enables high-growth consumer brands to accelerate their growth through TV advertising, in exchange for an equity stake in the business. Clim8’s campaign is expected later in 2021.

The announcement follows the successful raise of £5 million by Clim8 in 2020 and the launch of the Clim8 mobile app to thousands of users earlier this year.

Vinay Solanki, Head of Channel 4 Ventures, said: “Purpose is at the heart of Channel 4’s vision so we’re delighted to invest in this ambitious sustainable purpose led business through our innovative media-for-equity model. Climate change is one of the biggest challenges of our time and very important to our core young audience so we’re looking forward to supporting Clim8 to help them to achieve their potential of becoming a leading provider of sustainable investments in the UK using our powerful marketing platform. We hope to support more businesses with a strong purpose led narrative in the future.”

Duncan Grierson, Founder and CEO at Clim8 Invest, said: “Sustainable investment represents one of the most powerful ways in which we can all make a positive impact on climate change. And we can do so without compromising on returns. With Channel 4 coming onboard as an investor, we have the opportunity to reach a huge audience and achieve our goal.”

The public will have an opportunity to invest in Clim8 when it commences a crowdfunding round on Crowdcube in the next couple of weeks. The Crowdcube campaign will help to drive the growth of the company and increase its portfolio of sustainable investment products. The Clim8 product roadmap includes a Junior ISA and a pension (Self Invested Pension Plan).