RSA® Adaptive Authentication for eCommerce Improves Fraud Protection and User Experience

RSA® Adaptive Authentication for eCommerce Improves Fraud Protection and User Experience
12.02.2020 11:28 am

RSA® Adaptive Authentication for eCommerce Improves Fraud Protection and User Experience

Security and Compliance

RSA (@RSAsecurity), a global cybersecurity leader delivering Business-Driven Security™ solutions to help organizations manage digital risk, announces the general availability of RSA Adaptive Authentication for eCommerce version 20.5. In this version, RSA Adaptive Authentication for eCommerce implements the latest features available in the EMV 3D-Secure v2.2 protocol, adds new authentication flows to support transactions where the cardholder is not in session, and introduces new capabilities that significantly enhance the customer’s checkout experience.

Regulations like the Payments Services Directive 2 (PSD2) in the European Union (EU) has driven online merchants to adopt the EMV 3DS protocol for Card Not Present (CNP) transactions, meaning ecommerce transaction traffic is expected to grow exponentially. This makes it even more critical for card issuers to select a trusted and well performing 3DS Access Control Server (ACS) that can accurately detect fraudulent payments while keeping transaction success rate high and providing a frictionless cardholder experience.

“Our goal with RSA Adaptive Authentication for eCommerce is threefold: reduce fraud and grow CNP transaction approval rates, reduce operational costs for our customers and deliver the most seamless user experience possible,” says Daniel Cohen, Head of Anti-Fraud Products and Strategy, RSA. “As one of the first vendors to support the latest version of the EMV 3DS protocol, we want to ensure our customers have the most advanced and up-to-date capabilities available to fight fraud while also being able to meet regulatory compliance such as PSD2 in Europe.”

As organizations continue down the path of digital transformation, they not only see the benefits of expanded use of technology, but also encounter unintended consequences of the evolution that extends deep into business operations. Financial institutions and credit/debit card issuers have been among the first to embrace digital transformation by creating innovative transaction methods, such as contactless payments and QR codes, but they often unknowingly open themselves up to new areas of digital risk. Effectively managing these digital risks enables organizations to mitigate threats and maintain compliance, while maximizing the opportunities that come with adopting disruptive digital technologies and new operating models.

RSA Adaptive Authentication for eCommerce helps credit card issuers and payments processors prevent over 95 percent of fraud in CNP transactions that go through the latest EMV 3DS protocol while also maintaining a frictionless shopping experience for cardholders.

Powered by RSA’s Risk Engine, RSA Adaptive Authentication for eCommerce analyzes hundreds of risk indicators to silently authenticate genuine cardholders while challenging only the small number of transactions that are high-risk.

Leveraging the RSA eFraudNetwork, the industry’s first and largest international, cross-institutional and cross-platform network of confirmed fraud, RSA Adaptive Authentication for eCommerce can identify indicators linked to known and attempted fraud schemes globally.

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