COCA, the world's first MPC wallet with a non-custodial debit card, is excited to announce that Pavel Matveev, the Founder of Wirex, a leading Web3 money app, has joined its team as a Strategy and Product Advisor.

Under the visionary leadership of Pavel, Wirex has soared to unprecedented heights in the digital finance sector. Today, boasting an expansive network of over 6 million customers across 130 countries, Wirex stands as a beacon of innovation and security in the multi-currency exchange arena.

As a principal member of industry giants Visa and Mastercard and a trailblazer in the Web3 space, Pavel's strategic direction has not only transformed Wirex into a vanguard of digital wealth management but also democratized access to cutting-edge financial services for users worldwide.

Pavel is a firm advocate for the mass adoption of cryptocurrencies and founded the company as a solution to the then complex and confusing process of buying cryptocurrencies. He has published numerous articles in key international publications, and spoken at various blockchain and payments conferences around the world.

In his capacity as Strategy and Product Advisor at COCA, Pavel Matveev will provide strategic insights and guidance on product development, leveraging his expertise to enhance COCA's offerings in the blockchain and cryptocurrency industry. His role will involve collaborating with COCA's executive team to identify emerging trends, assess market opportunities, and refine the firm's strategic direction.

Reflecting on his new role, Pavel Matveev expressed his enthusiasm, saying, "I am absolutely delighted to join COCA as a Strategy and Product Advisor. With an astounding 400% month-over-month growth, COCA has rapidly ascended as a leader in the cryptocurrency sector. I am looking forward to partnering with the talented team here to propel further innovation and significantly enhance value for our clients."

COCA Wallet was launched in partnership with Wirex earlier this year. Powered by Wirex's card infrastructure, COCA's non-custodial debit card represented a transformative moment in the way security and convenience are perceived in digital finance. Within just one week of its launch, COCA has attracted users globally by surpassing 350,000 wallets. Additionally, COCA has received the '#1 Product of the Day' award on the Product Hunt platform, highlighting its rapid adoption and innovative features.

The appointment of Pavel Matveev comes at a pivotal time for COCA, as the company continues to expand its service offerings and strengthen its position in the market.