Roger Morris has been unveiled as Chetwood Financial’s Group Distribution Director.

Morris is one of the most well-known and respected voices in the UK’s mortgage industry. In a career stretching back more than 30 years, he has held a number of senior positions. He co-founded em Financial in 2001, before joining Affirmative Finance as Sales & Marketing Director in 2008.

Morris moved to Precise Mortgages in 2011 and acted as Sales Director for nine years, moving onto positions as Group Distribution Director and Group Lending Engagement Director following Charter Court Financial Services’ combination with OneSavings Bank in 2019. Most recently, he served as Tandem Bank’s Director of Mortgage Division Sales & Distribution.

Morris joins Chetwood Financial at a pivotal time for the Wrexham-based digital bank ahead of the imminent launch of ModaMortgages and following the recent acquisition of CHL Mortgages for Intermediaries (CMI). The bank is well-funded and has put together an experienced team of mortgage experts, providing the ideal foundations for its two intermediary-only, buy-to-let (BTL) lending propositions.

In his new role, Morris will be responsible for distribution, focusing on CMI’s networks and mortgage clubs initially. His expertise in financial services distribution will prove invaluable as the lenders look to build on their presence in the specialist lending space.

Morris’ extensive knowledge of the sector will also see him delivering educational support and workshops to brokers about various sectors of the market. He has built a reputation over the years as an influential and sought-after speaker about the BTL industry.

Morris said: “The established CMI brand is well-placed to scale and go from strength-to-strength, which is really exciting. There is a fantastic opportunity to build CMI and ModaMortgages into leading specialist lenders which offer propositions designed around mortgage brokers and with education at their very heart.

“It’s a privilege to be part of such an amazing team and I’m looking forward to spreading the message and playing my part in building CMI and ModaMortgages as significant players in the BTL market.”

Chetwood Financial’s founder and CEO, Andy Mielczarek, commented: “This is an exciting appointment and it’s a real coup for us to get someone of Roger’s pedigree and undoubted calibre on board.

“As a well-known personality in the market, his energy, enthusiasm and passion for financial services will help us take the next step of our journey as we look to establish the two brands as leading BTL lenders.”