Neyber, a provider of financial employee benefits, today announces the appointment of Heidi Allan to the newly created role of head of insights and engagement

Heidi was previously vice president, proposition manager at Barclays where she was key to the delivery of renowned thought leadership pieces including 'Talking About My Generation' and 'Financial Well-being: The Last Taboo of the Workplace’. She has over 23 years’ experience in the financial services sector with more than 15 of those focused on developing market leading propositions in employee benefits and financial wellbeing.

Heidi will help drive the development of Neyber’s mission to pioneer the creation of workplace communities that will enable employees to borrow and save together at fairer rates and reduce the indebtedness of the UK’s workforce, and in turn, help increase staff engagement and productivity.

Neyber’s research¹ shows that two thirds (64%) of UK employees have been affected by money worries, with workers reporting that it is most likely to affect them by feeling stressed (38%) or anxious (35%). And as a result, over one in 10 (13%) have been unable to focus at work due to financial stress and a quarter (25%) of workers have lost sleep due to financial stress in the past year.

Neyber co-founder and chief strategy officer, Monica Kalia, said: “We recognise the crippling effect of financial stress in the workplace and the impact it has on productivity. Using Heidi’s expertise and insight we will help arm employers and employees with the tools to learn healthy financial behaviours and build financial resilience. To build a productive engaged workforce, we need to help indebted employees break the needless spiral of anxiety and stress.

“We are confident that by strengthening our senior team with Heidi, an expert in the field of financial wellbeing, we can reach and educate as many of those in need as possible.”

Heidi Allan said: “I am really pleased to be joining Neyber, I am passionate about delivering well thought out propositions based on high quality insights and I am very excited about the Neyber offering and the positive impact this will have on the financial wellbeing of the UK workforce.”

Neyber was founded by former Goldman Sachs investment bankers Martin ljaha and Monica Kalia along with financial technology expert Ezechi Britton. The founders joined together to deliver a genuine alternative to the solutions offered by financial service providers whose high borrowing rates and low returns on savings have helped to create an unprecedented era of financial stress.