Yoyo Wallet signs up easyCoffee

Yoyo Wallet signs up easyCoffee
23.11.2018 07:56 am

Yoyo Wallet signs up easyCoffee

Payments

easyCoffee, the coffee chain launched by CEO and entertainment entrepreneur Nathan Lowry and easyJet tycoon Sir Stelios Haji-Ioannou, has forged an alliance with London based Yoyo, Europe’s fastest growing mobile payments and loyalty marketing platform, to provide a new app-based payments and loyalty solution for its customers, as both companies rapidly expand across the UK.

Yoyo will build and roll out an easyCoffee payments and loyalty app experience, which will provide customers with:

● Secure, straight-through mobile payment
● Automated easyCoffee loyalty accumulation
● Instant easyCoffee rewards redemption and voucher sharing
● Digital receipt collection
● All of this delivered to customers in a single moment at the point-of-sale

Through Yoyo’s unique commerce API, easyCoffee will also capture fully anonymised customer basket data at the point-of-sale, enabling the new coffee chain to analyse and segment purchasing behaviour to deliver the most personalised rewards, offers and in-store experiences.

In 2016 easyCoffee opened its first shops in central London and has since expanded to Edinburgh, Hastings, Orpington and Dartford.

The coffee chain now plans to open 200 new shops by 2021, with its new Yoyo-powered app playing a major part of easyCoffee’s ambitious growth strategy. On day one of the app launch, 20 new easyCoffee shops will already have opened.

easyCoffee founder Nathan Lowry said: “We are so chuffed at our link up with an experienced innovator such as Yoyo and look forward to launching in shops and vending UK wide.”

Michael Rolph, co-founder and CEO at Yoyo, said: “We’re delighted to be working with easyCoffee, which has partnered with Yoyo at a time when both companies are growing at such a rapid pace.”

“easyCoffee’s decision to combine its impressive growth plans with a new digital-first customer retention strategy shows just how important the customer experience now is on the high street - it can no longer be an afterthought.

“Consumers want more than just another way buy their coffee. They want added-value. Combining a fast and secure payment method with a loyalty programme that can be personalised according to an individual customer’s behaviour is how retailers can provide this added-value.”

The Yoyo-powered easyCoffee app experience will be available for UK customers to download in 2019.

Related News

Apple Wallet and Goldman Sachs partner to offer a joint credit card

Apple and Goldman Sachs are gearing up to launch a joint credit card later this year, ... Read more »

Banking Circle Virtual IBAN named Best Alternative Payment Solution

With its second award-win of 2019, Banking Circle has confirmed its position as the provider of choice for cross border merchants. For the second consecutive year, Banking... Read more »

TerraPay Partners with Pan Asia Bank for instant money transfers to Sri Lanka

 TerraPay, the world’s first mobile payments switch for international remittance service incubated by... Read more »

PAYMENTS CANADA SELECTS SIA AS THE APPLICATION PROVIDER FOR CANADA’S NEW HIGH-VALUE PAYMENTS SYSTEM, LYNX

Payments Canada announced today the selection of SIA as the application provider for the country’s new high-value payments system,... Read more »

Adyen launches new payment method powered by open banking

Adyen, the payments platform of choice for many of the world’s leading companies, has today launched a new... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App