Worldline Steps up its Community Engagement Afforts by Encouraging Users to Make Donations Via its Payment Solutions

  • Payments , Money Transfers
  • 21.06.2021 10:05 am

Worldline the European market leader in payment and transactional services, is committed to an ambitious Corporate Social Responsibility (CSR) strategy, aiming to achieve growth in a more sustainable way. As part of those efforts, Worldline encourages people to show generosity to the least fortunate in our society via its payment solutions.

With its range of positive-impact solutions, Worldline collected 25,387,335 donations in 2020 totaling more than €339 million for community charities and organizations. These micro-donations[1], made via the payment terminals of Ingenico (now part of Worldline), further strengthen the Group’s efforts in this area. By becoming the first supplier of payment solutions to incorporate donations into its point-of-sale payment terminals, Ingenico has been a pioneer in its market, providing its users with a new donation experience.

Increase in micro-donations in 2020

In 2020, there was a rise in micro-donations made using Ingenico solutions, despite consumer spending being seriously affected by the macroeconomic context. The increase confirms that embedded generosity solutions are very popular among consumers. This innovation solution gives consumers an easy and secure way of making donations and provides a valuable new income stream for charities, allowing them to increase the support they give to the least fortunate in our society.

Micro-donations collected via Worldline solutions: key figures in 2020

  • France: 11,348,806 micro-donations totaling €3,289,171. The number of micro-donations was stable compared with 2019, but the total amount collected rose by 22%.
  • United Kingdom: 704,006 micro-donations totaling €310,611.
  • Spain: 6,029,337 micro-donations totaling €1,197,192.

In 2020 in Europe, Worldline and its three partners - microDON (France), Pennies (United Kingdom) and Worldcoo (Spain) - collected €4.8 million for charities via their solutions (up 19% compared with 2019) through 18 million micro-donations (up 7% compared with 2019).

Micro-donations via payment terminals: an important way for consumers to support their communities in the future

The concept of micro-donations via payment terminals is to offer a simple, reliable and secure way of giving. When paying for a purchase with a bank card at a participating retailer, the consumer is invited to add a few cents (or pence) or to round up his or her purchase to the nearest euro (or pound) for the benefit of a charity and the projects that it supports. Through this simple donation method, the solution fosters and facilitates civic engagement among many consumers. In fact, it has been reported that two thirds of French people would be willing to make donations in this way, as confirmed by the high participation rate in stores[2]

In addition to micro-donations via payment terminals, Worldline has for more than 20 years been helping community charities and organizations raise more money by providing them with its positive-impact payment solutions, and particularly its online payment platforms.

In 2020, its online payment solutions resulted in 25,387,335 donations totaling more than €339 million.

Worldline intends to continue its social engagement efforts by using its technological expertise to support charities and organizations working for the public interest in Europe.

Sébastien Mandron, Worldline’s CSR Officer, said: “In our societies, which are heading towards an advanced stage of digitalization in which more and more payments are cashless, it is vital that electronic payment solutions evolve to allow as many people as possible to show their engagement and generosity. Worldline firmly believes that a payment should be an act that positively impacts society as a whole, and we intend to continue our efforts to encourage initiatives that support communities. Our aim is to encourage, facilitate and ensure the security of donations via our solutions, by giving our clients the opportunity, as part of their day-to-day lives, to support projects that benefit the community as a whole.”

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