paysafecard, the Vienna-based global market leader in prepaid online payment methods and an Optimal Payments company, recently launched its redesigned online presence. Previous to this, the website’s monthly visitor numbers had doubled within only two years, underscoring the growing customer demand for the paysafecard product. The online prepaid provider has specifically focused on a clear and pared down design of www.paysafecard.com, which is the first point of contact for customers, partners, the media and interested parties. In addition, the online payments account my paysafecard has been restructured and the payment panel improved for ease of use, as well as optimised for mobile devices.

Alongside the contemporary look and user-friendliness, the primary purpose of the fresh online presence is to continue driving forward the use of paysafecard as “cash for the internet”. In this way, the relaunch also actively contributes to the market development of mobile services, which constitute a growing proportion of total transaction volumes.

The relaunch has been implemented using exclusively in-house paysafecard expertise, a fact that CEO Udo Müller is particularly pleased about: “As a global online payment service provider, paysafecard is among the truly great internet success stories from Austria. It makes me proud that we have completed the entire relaunch using solely the expertise, creativity and visual brilliance of our own team. Our new, invigorated online presence provides optimal user guidance and clarity, ensuring improved navigation and conversion.”