inDrive Launches First Fully Embedded Pix Payment Experience in Brazil

  • Payments
  • 12.06.2025 10:45 am

inDrive, a global mobility and urban services platform operating across 48 countries, has introduced seamless Pix via Open Finance payments for its ride-hailing and delivery services in Brazil. 

The feature marks the company’s first fully integrated peer-to-peer payment solution at a global level. Powered by Belvo, the leading Open Finance platform in Latin America, the new feature enables fast, secure, and intuitive Pix transactions — fully embedded within the inDrive app, the world’s second-most downloaded app in the ride-hailing category. This launch also reflects inDrive’s long-standing commitment to freedom of choice — giving users the ability to select the payment method that fits their preferences and daily routines. 

The instant payment system — commonly referred to in the industry as RTP (real-time payment) or A2A (account-to-account) — marks a significant breakthrough in the Brazilian market. With Pix via Open Finance now available alongside cash and card, in some cities, inDrive users across Brazil can choose exactly how they want to pay. Once the option is selected, passengers and delivery customers are guided through a simple in-app flow to complete payment via their preferred bank. Drivers receive funds directly to their bank accounts in real time — with no manual data exchange required. The shift to seamless Pix isn’t just about following trends — it’s about meeting people where they are. 

Unlike the traditional Pix experience, which often requires switching apps or manually entering data, inDrive leverages Pix via Open Finance through Belvo’s regulated infrastructure. This allows for a fully embedded payment journey — where users authenticate and complete the transaction without ever leaving the app. It’s Pix, reimagined for a truly frictionless experience.

In addition to freedom of choice, the new flow brings tangible benefits for all users. For drivers, it means fewer cash-handling risks, faster and guaranteed payouts, and a smoother daily workflow. For passengers, the experience is frictionless — after a one-time setup, Pix becomes the default payment for future trips, with no extra steps required.

Stefano Mazzaferro, Brazil Country Manager at inDrive, commented:

"We believe true innovation doesn’t always mean creating something new — sometimes, it means making what people already love and do even better. Pix is part of everyday life in Brazil, and by making it seamless, we’re giving our users the freedom to pay on their terms, in a way that’s at the same time natural, safe, and fast.”

According to PCMI data (January 2024), over 90% of Brazil’s adults use Pix regularly, and more than 50% of inDrive users were already manually transferring Pix payments within the app (May 2025). By embedding Pix directly into the platform, inDrive is not only enhancing convenience but also deepening local relevance in one of its most important markets. Through this partnership with Belvo, inDrive securely connects users to their financial institutions while maintaining a true peer-to-peer model. The platform does not process or hold user funds, ensuring transparency and regulatory alignment in these transactions. 

Leandro Piano, Belvo’s CFO, added: 

“Our mission at Belvo is to empower companies like inDrive to harness the full potential of Open Finance and deliver faster, safer, and more efficient payment solutions to their customers. Pix via Open Finance represents a major step forward in digital payments, making transactions simpler and more accessible. With this partnership, inDrive strengthens its commitment to offering greater payment flexibility and options to its users in Brazil, while Belvo continues to expand Open Finance's impact across the region.”

This is the first fully embedded Pix payment experience in Brazil’s ride-hailing and delivery landscape — a significant step beyond the existing wallet or card-based solutions. With Pix as a blueprint, inDrive is laying the groundwork to expand real-time, cashless payments in other key markets — always guided by the same principle: giving people more control, flexibility, and freedom. 

 

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