G2G, one of the world’s leading digital marketplaces, has partnered with TripleA to enable customers to make purchases on their website with cryptocurrency. Now, over 2.7 million G2G users can shop for in-game items and services, as well as various digital goods using Bitcoin (BTC), Tether (USDT), and Ethereum (ETH). 

G2G has supported more than 200 payment options across the globe prior to the partnership, and accepting digital assets will make the marketplace even more flexible for customers, especially those who own and transact regularly with crypto.

According to TripleA’s report, the value of cryptocurrency in the gaming industry is undeniable. In 2020, it hit $321 million in revenue and the number of gamers who had some form of crypto investment surpassed 41.9 million people. Their findings also revealed that 80% of gamers who owned crypto were interested in using cryptocurrency for gaming purchases.

Embracing such a group of potential customers offers a great opportunity for both parties. Therefore, G2G and TripleA aim to create a safe and reliable platform where crypto-owning gamers have more entertainment choices to spend their investment on.

“We are excited to collaborate with TripleA to offer cryptocurrency as one of the payment methods on the website and make the most out of the technology to provide a better and inclusive marketplace.” CEO of G2G, Ken Chee, stated. 

He also added that there are many benefits that cryptocurrency can bring to the platform, such as immediate processing, which allows both sellers and buyers on G2G to access their funds more quickly.

“Gaming is not only one of the fastest-growing industries worldwide, but it is also one of the most supportive and savvy communities when it comes to cryptocurrency adoption. We are thrilled to partner with G2G to enable their valued and fast-growing customer base to buy and sell digital goods with crypto.” Eric Barbier, CEO of TripleA, says.