Adyen Goes Live With Tap To Pay On iPhone In Nine Additional European Markets

Payments
18.03.2025 02:25 pm

Adyen, the global financial technology platform of choice for leading businesses, has officially enabled Tap to Pay on iPhone in nine new markets: Bulgaria, Finland, Hungary, Poland, Portugal, Slovakia, Slovenia, Switzerland and Liechtenstein. The functionality allows businesses, such as GNG, a denim pioneer dating back to 1873 with a selection of jeans, casual wear, jackets and accessories, use an iPhone to accept contactless payments, without the need to purchase or manage additional hardware. By expanding Tap to Pay on iPhone to new markets, Adyen continues to provide best in class solutions for in-person payments.

“The in-store experience is still a crucial touchpoint for how consumers engage with brands in 2025,” commented Alexa von Bismarck, President EMEA at Adyen. “Tap To Pay on iPhone allows this moment to be as streamlined and easy for the shoppers as it is beneficial for the business. Consumers want to experience a brand with the touch and feel that only a store visit can offer, however, it is vital that the payment experience does not detract from this.”

“The ability to take payment anywhere in the store combined with high levels of security, reliability and scalability means that Tap To Pay on iPhone is a game changer for these markets we are expanding the offering into.”

Tap to Pay on iPhone accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and a supporting iOS app — no additional hardware or payment terminal needed. Using an iPhone XS or later, running the latest version of iOS, at checkout, merchants will simply prompt the customer to hold their contactless payment method near the merchant’s iPhone, and the payment will be securely completed using NFC technology.

“With Adyen, we offer an integrated and enhanced in-store payment experience. Thanks to Tap to Pay on the iPhone, our customers can enjoy effortless, secure and fully contactless transactions - eliminating the need for additional hardware. No extra terminals, just a simple, seamless payment process that enhances every stage of the shopping experience with simplicity, efficiency and elegance.” explains Guilherme Silva, Executive Director of GNG.

Tap to Pay on iPhone will enable Adyen’s customers to stay at the forefront of innovation by:

Simplifying in-person payments by removing the dependence on payment hardware to accept transactions, providing a complementary way to accept payments for line-busting.

Getting up and running quickly with installation and onboarding, allowing businesses to scale up their payment operation.

Providing safe and fast checkout experiences that increase mobility on location.

Allowing for a convenient and secure way to pay for customers since transactions are encrypted and payment data is protected by the same technology that makes Apple Pay private and secure.

Tap to Pay on iPhone uses the built-in features of iPhone to keep business and customer data private and secure. When a payment is processed, Apple does not store card numbers or transaction information on the device or on Apple servers.