Urban FT, provider of the industry’s most compelling white-label digital banking platform, announced from FinovateFall 2016 the availability of the Urban FT Workshop management portal, a breakthrough technology that enables financial institutions to create custom digital banking programs within hours and, after deployment, to manage and make real-time dynamic changes to their programs’ branding, features, and functionality – at any time, on the fly, without coding or involving developers.

“Technology has leveled the financial services playing field by neutralizing the long-held locational advantages of big banks,” said Richard Steggall, CEO of Urban FT. “Yet small and midsized financial institutions continue to face the steep challenge of how to create the competitive advantage that will enable them to capture and keep today’s digital-first customers. The Urban FT Workshop addresses this challenge by providing an affordable tool that enables our clients – regardless of their size or sophistication – to roll out new and bespoke programs for any market and any consumer segment.”

The Urban FT Workshop makes financial services innovation and iteration fast, easy, and economical:

• Functionality: Financial institutions can select from more than 17 mobile banking features, including standard offerings (such as account aggregation, bill pay, intrabank transfer and check deposit), as well as emerging functions (such as P2P, real-time transaction notifications and PFM and prepaid card management). In addition, the Urban FT Workshop offers local discovery features for venues and deals that enable financial institutions to engage customers with location-based money saving opportunities.
• Appearance: Through the Urban FT Workshop, financial institutions can easily create and launch fully customized apps, including logos, branding, font styles, color schemes and feature sets.
• Availability: Workshop enables financial institutions to deploy multiple mobile apps for specific customer segments, as well as brand partners and their respective customers. Once a financial institution has finalized a custom mobile app, it is submitted to the Apple® App Store and Google Play™ store for approval and publishing. Additionally, financial institutions can change the features of live apps on-the-fly and have those changes propagated to existing users’ apps instantly.