Automat-it And AWS Expand Strategic Collaboration Agreement To Accelerate Global Growth And Innovation

  • IT Innovations
  • 26.09.2025 10:05 am

Automat-it, an AWS Premier Partner specializing in DevOps, FinOps, Generative AI and cloud infrastructure for startups, today announced the expansion of its strategic collaboration agreement (SCA) with Amazon Web Services (AWS). As part of this enhanced collaboration, Automat-it and AWS have signed an agreement exceeding $1.4 Billion over the next four years to develop and provide innovative solutions to startup customers in Europe and North America. 

This expanded collaboration is a testament to the joint success that both companies have achieved over the last few years by cooperating very closely. This is a result of Automat-it’s exceptional performance over the last three years, backed by AWS, including strong revenue growth and expansion into the UK and Ireland, France, Iberia, DACH, CEE, and the Nordics. It comes on the heels of several customer success stories where Automat-it enabled customers to deploy and utilize innovative solutions and services from AWS, including cloud migrations, infrastructure optimization and Generative AI.

This extended collaboration recognizes Automat-it as a key partner in the AWS Partner Network.  AWS will support Automat-it’s ambitious growth aspirations through joint business planning, co-investment, and targeted support, thus providing Automat-it with the tools, funding, and strategic guidance needed to expand their capabilities, and succeed at scale. Both companies will work closely together to pursue the following initiatives:

  • Build and launch a dedicated Data Practice, focused on helping the customers harness the power of data, artificial intelligence and Generative AI with innovative solutions and services from AWS.
  • Expand the cooperation to the USA to serve customers across North America.
  • Strengthen the presence and growth in various countries across Europe by co-innovating to serve customer needs.

With the support of the SCA with AWS, Automat-it has partnered with customers across several industries in various countries to accelerate their cloud adoption journeys. Automat-it supports more than 600 startups, including unicorns like Lovable. From automating mission-critical workloads to enabling GenAI-powered solutions, Automat-it has helped organizations improve agility, security, and time to market.

Ziv Kashtan, Automat-it CEO said:

“Automat-it is proud to deepen our collaboration with AWS as we continue to scale globally and deliver cutting-edge solutions to our customers. This expanded SCA is not just a recognition of our past success, but a launchpad for the next phase of growth — including investments in our U.S. expansion, new GenAI capabilities, and specialized services for data-driven organizations.”

Galia Greenbaum, AI Partnerships Manager at Bria, an Automat-it customer with a visual Gen AI platform for developers trained with 100% licensed data, said:

“We are excited to see this new strategic collaboration agreement between Automat-it and AWS. With deep expertise in DevOps, FinOps, MLOps, and AI, Automat-it has been an ideal partner. This agreement is a natural progression for a company that has consistently delivered. As we continue to grow in the U.S. and plan future projects, Automat-it’s strengthened relationship with AWS only reinforces its position as a trusted and capable partner for startups.”

Tanuja Randery, Managing Director and Vice President EMEA at AWS said:

“Automat-it continues to demonstrate its ability to innovate, scale, and deliver transformational outcomes for customers, including through the adoption of powerful generative AI tools such as Amazon Q Developer and Amazon Q Business. It’s exciting to build on this successful collaboration as we innovate new solutions to help more businesses leverage data and generative AI with AWS. Our extended and expanded agreement will bring these to more customers, in more markets, including the vibrant startup ecosystem that acts as a catalyst for innovation across industries.”

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