Pershing study reports a gap exists between what advisors say and what resonates with investors
- 10 years 4 months ago
- Investment
An effective value proposition strengthens audience connections and fosters growth, yet many advisors have had little objective guidance in formulating such statements until now, according to a new study released from Pershing, a BNY Mellon company. What Do Top Advisors Say and What Do Investors Really Think? Reveals how an advisor can communicate their value proposition to investors and differentiate themselves from other advisors in the... more
