Global fintech SumUp has unveiled Bookings, a cutting-edge solution designed to empower  service-oriented businesses, including those in the beauty industry, and professional services, with streamlined scheduling  and management capabilities. Free and easy to use, Bookings makes it simple for SumUp merchants to manage  appointments, automate their schedules, and take payment.  

Scheduling preferences have evolved with modern technology and online bookings, providing an additional, more accessible  option for potential customers, including those who may have faced challenges with traditional telephone or in-person  arrangements in the past.  

SumUp continually invites merchant feedback for tools that are needed to simplify running a business. A free bookings  service was a frequent request and so SumUp got to work. Appointment-based industries and professions such as  hairdressers, wellness and spa treatments, and massage therapists place a significant value on such a tool. 

Online bookings align closely with many customers' research habits. Evidence shows that by enabling a seamless transition  from internet search to booking, businesses often see a significant increase in conversion rates.  

Another upside of online bookings is the fact they can be done anytime and anywhere. This adds yet another level of  ease and convenience to potential customers. Traditional telephone booking is limited to opening hours and it can be  tough to find an agreeable time for a haircut or dinner reservation if you call at a busy time or if your original preference  is not available. Whereas online you can book in your own time and review available options.  

As well as making life easier for the consumer, this also saves time for businesses that take fewer phone calls or answer  fewer emails. Merchants can simply share their booking page via social media or their website to automate the process of  taking new appointments.  

SumUp launched Bookings across its core European markets - including the UK, France, Germany, Ireland, Austria,  Switzerland, Italy, and Spain - through the summer months of 2024 and has now launched in all other European markets  where SumUp operates. SumUp will confirm later this year advanced functionalities, including but not limited to: multiple  calendars, no-show protection, advanced booking settings, and reporting.  

Grzegorz Lech, SumUp VP of Engineering: “At SumUp we pride ourselves on our ability to deliver products which  simplify business for our merchants. On a sector-by-sector basis, we constantly strive to deliver best-in-class, original  products that make business hassle-free. Service-oriented businesses, such as hairdressers and eateries, require tools  

that make it easier for customers to schedule visits. Diverse booking options can open up potential new revenue  streams.”