iPipeline – a leading provider of next-generation solutions and services to the life and pensions market – today announces that Mortgage Advice Bureau has adopted their protection sales support tool, PreQuo and their award-winning protection sourcing solution, SolutionBuilder.

PreQuo provides an immediate indicative cost of protection which can be used as an interactive protection sales aid. It allows advisers to quickly research protection options and provide them to the client in an instant, simultaneously assessing the client’s risk of needing that protection coverage. 

SolutionBuilder is an intelligent protection research, quote and apply solution that allows advisers to easily compare all protection needs within a simplified and responsive user interface. Delivering a complete service, the solution uniquely supports all views of single and multi-benefit products so that advisers can quickly identify the right solution, based on their client’s specific needs and budget.

Mortgage Advice Bureau is overhauling its protection advice processes – to ensure all clients receive the right advice conversation at the right time. This requires a combination of great advisers, great processes and great technology. The last piece of the jigsaw, technology, is being delivered with the launch of PreQuo and SolutionBuilder. Integrated with Mortgage Advice Bureau’s CRM, Midas, advisers can experience a seamless, more efficient process. 

Andy Walton, Protection Proposition Director at Mortgage Advice Bureau, commented “Protection is of vital importance to our customers and we are constantly looking at ways we can help our advisers demonstrate the risks associated with their customers not having cover, or sufficient cover, and present the most appropriate solution in a consistent and impactful way.

He added: “Working with iPipeline significantly enhances the adviser and customer experience, and also meets all our requirements in terms of digital solutions, as we look to widen choices for customers in terms of how they research, receive advice and transact.”

Paul Yates, Product Strategy Director, iPipeline commented: “Mortgage Advice Bureau is delivering a market leading protection proposition. We are pleased to support them in their aim to grow the protection market. During face-to-face meetings, advisers can have richer, more personalised protection conversations; visually demonstrate in an instant what cover can be achieved for what cost, helping clients understand their protection needs and helping deliver a faster, simpler fulfilment process. We are looking forward to seeing the benefit our technology will deliver to Mortgage Advice Bureau.”