HID Global®, a worldwide leader in trusted identity solutions, today announced a new campaign that combines charitable giving with the world’s most innovative use of NFC technology – HID Trusted Tag® Services – to create a trusted interactive experience for travellers who want to prove that they reached their destination and did well by doing good.
Seeing an opportunity to inspire people to travel to the most interesting places with a purpose, a Harvard-educated software engineer-turned-adventurer named Nuseir Yassin (aka “Nas”) accepted the challenge to set up an HID Trusted Tag in one of the most remote parts of the world and in one of the most famous and crowded parts of the world. This goal fuelled his passion for new experiences and using trusted technology to connect people, cultures, places and things.
Thanks to Nas’ actions that were captured on video in a one-of-a-kind, high-energy and daring display, an HID Trusted tag is established on Easter Island off the coast of Chile and on Park Avenue in the heart of New York City. To prove that one has been there, anyone can go tap his or her phone to the tag. For each tap, HID Global will donate $1 to a local charity in each location.*
“Join the movement to tap around the world and prove you were there,” said Samuel Asarnoj, Senior Vice President of Corporate Strategy & Business Development with HID Global. “It has been a pleasure to partner with such a travel trend-setter as Nas on the Tap around the World campaign to create experiences for travellers to achieve a goal with a charitable purpose. Easter Island and New York are the first of more destinations to come.”