HID Global Reveals “Tap around the World” Campaign to Benefit Charities

HID Global Reveals “Tap around the World” Campaign to Benefit Charities
03.11.2016 10:30 am

HID Global Reveals “Tap around the World” Campaign to Benefit Charities

Infrastructure

HID Global®, a worldwide leader in trusted identity solutions, today announced a new campaign that combines charitable giving with the world’s most innovative use of NFC technology – HID Trusted Tag® Services – to create a trusted interactive experience for travellers who want to prove that they reached their destination and did well by doing good. 

Seeing an opportunity to inspire people to travel to the most interesting places with a purpose, a Harvard-educated software engineer-turned-adventurer named Nuseir Yassin (aka “Nas”) accepted the challenge to set up an HID Trusted Tag in one of the most remote parts of the world and in one of the most famous and crowded parts of the world.  This goal fuelled his passion for new experiences and using trusted technology to connect people, cultures, places and things.

Thanks to Nas’ actions that were captured on video in a one-of-a-kind, high-energy and daring display, an HID Trusted tag is established on Easter Island off the coast of Chile and on Park Avenue in the heart of New York City.  To prove that one has been there, anyone can go tap his or her phone to the tag.  For each tap, HID Global will donate $1 to a local charity in each location.*

“Join the movement to tap around the world and prove you were there,” said Samuel Asarnoj, Senior Vice President of Corporate Strategy & Business Development with HID Global.  “It has been a pleasure to partner with such a travel trend-setter as Nas on the Tap around the World campaign to create experiences for travellers to achieve a goal with a charitable purpose.  Easter Island and New York are the first of more destinations to come.”

Related News

Shaping the New Normal for Tech Post COVID-19

C-suite Fortune 500 technologists set to unite on 30th July to delve into what the recent pandemic means for the future of customer behavior, new digital offerings, and the... Read more »

Singapore homegrown SME Neo & Partners Global wins Best Infrastructure Provider at the WatersTechnology Asia Awards 2020

Neo & Partners Global, a finance & technology group serving the capital markets sector buy-side community of commodity... Read more »

Nine in 10 Financial IT Leaders Say The Very Survival of Their Firms Depends on Digitalisation in the Next Two Years

 Mendix, a Siemens business and the global leader in enterprise low-code, released a survey showing that, despite being one... Read more »

ConsenSys Codefi Announces Ethereum 2.0 Staking Pilot Program with Six Members

ConsenSys Codefi is launching an Ethereum 2.0 staking-as-a-service platform with institutional functionality for... Read more »

Banking Circle adds USD Amazon collections for its marketplace customers

Banking Circle, the innovative financial infrastructure provider, has enhanced the tools available to Payments businesses for their marketplace customers. Payments businesses... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel