Finfare Inc. Celebrates 3-Year Anniversary with Brand Refresh

Infrastructure
02.12.2024 04:15 pm

Finfare Inc., the hyper-growth fintech company is celebrating its three-year anniversary with an exciting brand refresh and several industry honors.

The brand revamp reflects the company’s evolution and its ongoing commitment to its mission to transform financial experiences, clearing the way for people and businesses to save money, grow, and thrive. Finfare was founded on December 6, 2021 by Wayne Lin, the company’s CEO — and was recently celebrated as one of the Top Startups in Los Angeles, among
only 10 other emerging companies in the greater LA area.

Commenting on the company’s anniversary and future plans, Lin said: “As we conclude our third year, we look forward with great anticipation. Building on our success to date, our teams are more focused than ever on creating simple solutions for optimizing personal finance and achieving sustainable business growth.”

The company, which offers innovative products including Finfare Money and Finfare Connect, has tripled in size in the past 18 months across its Irvine, California and London-based offices.

A new look for a new chapter:
As Finfare celebrates three successful years, the company is unveiling a comprehensive brand refresh designed to represent its journey, mission, and future growth. The refreshed brand features natural elements symbolizing growth and flow, and fuses geometric and organic shapes with earth-related imagery. This compelling visual identity communicates the high-level, emotional benefits that Finfare provides its customers — including growth, empowerment, resilience, and transparency.

Key updates as part of the overall refresh will include:

Brand Strategy: Revamped mission, vision, values, positioning, and tone of voice.
Brand Identity: Redesigned logo, typography, and colors, updated marketing materials, website, digital elements, social media visuals, and customer-facing assets such as print advertising executions, business cards and general signage.

Ingrid Sierra, Chief Marketing Officer, Finfare Inc.: “Refreshing our brand was a natural evolution as we continue to grow as a company and expand our impact. This new look reflects our role as a high-end fintech company and helps us make a powerful, professional first impression while staying true to our values of growth and transparency.”