FinTech B2B Marketing, a first global peer-to-peer community of specialist B2B marketers, will bring leading industry figures and influencers in financial services and technology marketing at the inaugural Fintech B2B Marketing Conference on 27th April at Level39, Canary Wharf in London UK.

This not-to-be-missed, one-day, live event will focus on the future of financial services and the technology B2B marketing landscape, showcasing forward thinkers, award-winning experts and more than 300 senior industry leaders.

By bringing together such a wealth of insights and industry best practices, the event promises to be a unique opportunity to find solutions to day-to-day marketing challenges including:

• Unique and innovative ways to drive new customer acquisition and retention

• Greater operational efficiency

• Accelerated marketing automation

• Reduced marketing costs

The community is a passion project for its founder Payal Raina, a visionary and pioneer in founding the very first B2B FinTech Marketing peer-to-peer community bringing the Financial Services and Tech marketers together. She is also a Global Head of Marketing at Torstone Technology, a leading Post-Trade FinTech company.

Commenting on the event, she said: “I’m thrilled we have attracted such a stellar line-up of influencers and decision-makers worldwide. These really are the top experts in the field, and they will be sharing some really insightful thought leadership content. So, as well as being the kind of brilliant networking opportunity we’ve all missed these last couple of years, attendees can look forward to gaining a unique perspective from some truly inspiring speakers.”

Among this year’s 30 distinguished speakers includes co-founder, author Dr. Dave Chaffey, Julie Ashmore Dann, CEO, Rapid Cash at NatWest Bank; Clarissa Dann, editorial director of Deutsche Bank AG; George Bozovic, senior manager at Deloitte and Lucy Heavens, CMO at 10X Banking to name a few.

Dr Dave Chaffey, Co-Founder of SmartInsights and author of SmartsInsights/Digital Marketing Strategy, Implementation and Practice, added: “The pandemic was a time of great change for marketers both in terms of customer expectation and digital acceleration. It means now more than ever, a collaboration between financial and technology marketers is crucial to the success of fintech businesses, and why this community of experts is such a valuable resource.”

The event is open to fintech founders or business owners; B2B marketers in technology and financial services; vendors or agencies providing solutions to financial services and tech marketers; or anyone affiliated with research or industry associations and industry media publications.