mellow.store, the UK’s highly curated online marketplace exclusively for global CBD wellness products, is using detected to verify its entire seller community, automatically monitor changes to each seller’s business credentials, and enhance transparency.

Neil Tunbridge, mellow’s co-founder, said: “Trust is critical for us, as is supplier credibility and traceability. This is why we curate the seller selection on our marketplace to guarantee products are of the highest quality and so customers feel confident buying from us. Our seller verification processes are robust, however detected elevates these capabilities even higher by enabling our customers to quickly and conveniently assess a seller’s trustworthiness themselves. This visibility and automation enables us to concentrate on scaling our business rather than spending days on manual onboarding every month.”

Every mellow listing will include the detected icon. Clicking this internationally recognised mark of trust immediately brings up a seller’s real-time business credentials. detected gathers this information automatically from data sources across the globe, standardises it and presents in an easy-to-understand interactive format. detected is the only company in the world to surface this insight on a marketplace’s front-end website.  

Liam Chennells, Chief Executive Officer at detected, said: “mellow customers can now find their desired products, tap the detected Icon and review a seller’s credibility in seconds. This means no more trawling Google or buyer apprehension; just confident e-commerce underpinned by easy-to-access business data. mellow already has stringent protections in place and detected augments these processes so its team can confidently conduct due diligence as they scale.”

This announcement is the latest milestone for the fast-growing company. Late last year, detected opened and closed its £600,000 seed round within 72 hours, several weeks after it had raised its £250,000 pre-seed round. detected’s platform seamlessly integrates into any existing marketplace or e-commerce website, building trust and simplifying cross border trade.