The third edition of the Crypto Landscape in Latin America report  presented by Bitso –the leading crypto-driven financial services company in the region– reveals that in  2024 the number of its Latin American clients grew by 12%. These customers are also expanding their  investment horizons by diversifying their portfolios. This behavior has driven the adoption of more  sophisticated strategies for digital asset management, with 38% of users including three or more  cryptocurrencies in their portfolios. 

In a context of high inflation and currency devaluation in several countries in the region, stablecoins  (USDC and USDT) have become a store of value, accounting for 39% of total purchases, compared  to 30% in 2023. 

Bitcoin, on the other hand, represented 22% of cryptocurrency purchases, a shift from 38% in 2023,  which can be attributed to its rising average price and the "Hold On for Dear Life" (HODL) investment  strategy, where investors hold the asset long-term. 

Altcoins such as Ether and Solana maintained their positioning, with 5% and 4% of the purchase  volume, respectively, while interest in memecoins saw a significant surge. PEPE’s purchase  preference increased by nearly 5 percentage points compared to 2023, and DOGE reached 2% of the  purchase volume, whereas it previously did not hold a significant share. 

Regarding XRP, there was a resurgence in its popularity in Latin America, reaching 9% of the  purchase volume by the end of 2024, compared to 2023. This increase was primarily attributed to its  utility for international transfers and renewed optimism following the U.S. election results. 

"The diversification of portfolios, the growth of stablecoins as a store of value, and the exploration of  new use cases not only reflect the maturity of the market in the region but also demonstrate how Bitso  drives innovation to transform finance in Latin America. Our commitment is to offer increasingly solid  products that allow our clients to build wealth and take control of their financial future, with Bitso by their  side every step of the way," stated Daniel Vogel, CEO and co-founder of Bitso. 

While the 25 to 34-year-old customer group remains the most active in cryptocurrency trading  (34%), there is growing interest from older individuals. The trading activity of users aged 45 to 54  increased from 13% to 14%, and those aged 55 to 64 increased from 5% to 6%. This shift suggests a  greater appetite for cryptocurrency investment among more mature users who may have more financial  experience, a higher risk tolerance, and greater disposable income for investment after covering fixed  expenses.