GMC Software Named Leader in Customer Communications Management
- CRM , Infrastructure
- 22.06.2016 01:30 pm
GMC Software, a leader in customer communications management, announced today that it was among the select companies that Forrester invited to participate in its report, The Forrester WaveTM: Customer Communications Management, Q2 2016. In this evaluation, GMC Software was cited as a Leader for its GMC Inspire solution. GMC Software is one of only three solutions designated as a Leader out of the 14 solutions evaluated in the report. The Leaders are “particularly well balanced across all use case areas, have strong market presence and have excellent strategies to meet emerging CCM needs.”
“particularly well balanced across all use case areas, have strong market presence and have excellent strategies to meet emerging CCM needs.”
GMC Inspire achieved the top score in both the current offering and strategy categories. It tied for the highest score for the document input design and creation criterion, and was top-ranked for the business, collaboration and channel support criterion. It was also among the top three highest scores for the workflow, automation and reporting criterion.
Mainstream CCM providers like GMC Software have repositioned their products to focus on communication hubs that support broader customer communication.
Forrester frequently receives inquiries on customer communications management (CCM) from enterprise architecture (EA) professionals looking for direction on how to update their technologies for new business demands and usage patterns, including the need for unified and consistent content across multiple communication channels. To assist them, the Forrester Wave evaluated 14 CCM vendors across 22 criteria.
“We are very pleased that our award-winning GMC Inspire has been recognized in the Forrester Wave. Being named a Leader could not have happened without consistent and valuable feedback from our customers and partners. Our dedicated and passionate employees will continue helping our clients improve their customer experience through better omnichannel communications, while driving greater efficiency within their organizations,” said Henri Dura, CEO, GMC Software.
GMC Inspire is the only single-design CCM solution that lets users create, manage and deliver seamless customer communications across all channels. An industry first, GMC Inspire’s multichannel preview, proof and signoff capabilities allow companies to optimize every customer interaction wherever it takes place: call center, mobile phone, tablet, SMS, web, email and print.
A complimentary download of the Forrester WaveTM: Customer Communications Management, Q2 2016 is available here:https://www.gmc.net/resources/forrester-wave-tm-customer-communications-management-q2-2016