Luther Burbank Savings invests in Creatio’s one platform for workflow automation and CRM

Creatio, a global vendor of one platform to automate industry workflows and CRM with no-code and a maximum degree of freedom, today announced that Luther Burbank Savings, an FDIC insured, California-chartered commercial bank, is now a customer.

Luther Burbank Savings is a wholly-owned subsidiary of Luther Burbank Corporation (NASDAQ: LBC), a publicly owned company headquartered in Santa Rosa, California with total assets of $7.2 billion at September 30, 2021. Luther Burbank Savings executes on its mission to improve the financial future of customers, employees and shareholders by providing personal banking and business banking services. The bank, an equal housing lender specializing in multi-family lending, offers highly competitive depository and mortgage products, robust cash management solutions and high-yield liquidity management to individuals, small businesses, commercial real estate owners and fiduciaries.  

Luther Burbank Savings opted for Creatio to transform its customer-facing financial services workflows. Creatio’s vertical solution offers a no-code platform for banks to automate business workflows and streamline customer journeys.

“Delivering an immersive and tailored experience is paramount to driving long term customer relationships,” said Andy Zambito, Chief Sales Officer Americas at Creatio. “By partnering with Luther Burbank Savings, the bank can take advantage of Creatio’s platform to service customers and meet them where they are – providing services that are most relevant, at the right time and place.”