MasterCard Boosts Local Businesses with Big Data, Digital Tools

MasterCard Boosts Local Businesses with Big Data, Digital Tools
14.06.2016 08:00 am

MasterCard Boosts Local Businesses with Big Data, Digital Tools

Big Data , Infrastructure

 MasterCard announced it is offering real-time, analytics-based market insights on revenue, market share, customer demographics and competitors to local merchants across Canada. Local Market Intelligence (LMI) offers insights on both a particular location and across multiple locations, regardless of the size of business.

 “The potential for businesses operating in today’s technology environment is unlimited, but to harness those opportunities business owners need first to understand how their business is performing,” said Brian Lang, President, MasterCard. “Gone are the days of guessing your business share against neighborhood competitors. Local Market Intelligence offers deep insights into how you’re doing, how your competitors are doing and how to capitalize on your customers’ shopping patterns.”

 The LMI online dashboard organizes and highlights store-level performance and the resulting insights that help to drive some of the most important decisions a business can make about operations, marketing and personnel. It focuses on three key areas: business performance; customer behavior; and competitive standing.

“Our vision for Canada is to see our cities become smarter and more digitally connected to their businesses, governments and citizens,” said Lang. “This starts with helping local businesses – the economic engines of every city in Canada – maximize their revenues and success. When businesses of all sizes harness the power of digital commerce it creates a better environment for business owners and a better experience for employees and customers.” 

LMI was recently announced as part of the Digital Main Street initiative launched today by the City of Toronto in partnership with MasterCard. Digital Main Street helps local businesses in neighborhoods across Toronto adopt digital tools, technologies, and services.

MasterCard offers local businesses in Canada the tools and resources they need to save time, save money, and use technology to their advantage, including the MasterCard Business Owner Toolbox (MBOT), an affordable way to access essential business tools all in one place.

Master Your Card educations sessions, presented by MasterCard, empower local businesses with free financial understanding. Master Your Card is rolling out new fall session dates across Canada. The program now contains added education for consumers on fraud protection, an expanded network of partners, and a new website offering free online resources. 

Related News

FDX Managing Director Don Cardinal Testifies Before Congress on Big Data in Banking and Financial Data Security

 Financial Data Exchange Managing Director Don Cardinal testified before the U.S. House Committee on Financial Services Task Force on Financial Technology, regarding the role... Read more »

WHISHWORKS Announces Ambitious Plans for UK Growth and Global Expansion

WHISHWORKS, a Big Data specialist and MuleSoft®strategic partner for the banking and finance sector, has announced exciting expansion plans across the USA and the Middle East... Read more »

Big Data made simple

We are now creating more data in every two days than was created from the dawn of civilisation all the way up to 2003 (a figure in the area of five exabytes or 5 trillion... Read more »

Tieto Intelligent Wellbeing is the first Nordic AI and big data platform to receive CE certification

Tieto Intelligent Wellbeing data platform has received CE certification for medical devices. This EU certification is the first of its kind in the Nordics for a big... Read more »

ITRS releases integrations to monitor leading open source big data technologies

ITRS has released a set of six fully-supported integrations to monitor key big data technologies used in financial services today including Kafka, Hadoop, PostgreSQL, MongoDB,... Read more »

Leveraging Big Data Analytics in Banking

While the generic benefits of Big Data Analytics are known, applying it in the context of banking for fraud prevention and cross-sell must be approached differently.

 ... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel