VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services, Ltd., a leading worldwide provider of information technology (IT) consulting and outsourcing, today announced the launch of VirtusaPolaris BankConnect. The solution, powered by Adobe Marketing Cloud, is designed to create more personalized customer banking experiences across authenticated bank environments.

“Financial services firms have been successful with engagement on their public websites, but they have struggled to provide the same personalization for existing customers on their authenticated sites,” said Frank Palermo, global head of Digital Solutions for VirtusaPolaris. “The VirtusaPolaris BankConnect solution provides a highly-unified, scalable and reusable framework that helps banks deliver relevant experiences across all digital channels, ultimately enhancing the personalized banking experience for customers.”

The VirtusaPolaris BankConnect framework provides a consolidated account list, giving users a 360 degree account view across their relationship with the financial institution through a comprehensive list of all transactions and presented offers. The solution provides a unified account application framework across products and channels, and allows users to resume at any time.

The core authenticated site framework, built upon Adobe Experience Manager and integrated with Activation core service, which is powered by dynamic tag management, Adobe Target, Adobe Analytics and Adobe Campaign, allows banks to provide custom on-boarding experiences while providing a scalable architecture and reusable modules to pull user data from back-end services. Campaign and Analytics allow the framework to provide targeted offers to end-users. Product recommendations can be targeted at product and transactional levels, which can then be managed by simple configurations.

Drop off and application process data can also be uncovered, resulting in selective re-targeting capabilities, and allowing VirtusaPolaris BankConnect to deliver a real-time, engaging customer experience.

Leveraging its proven platforms, solutions, jump start kits and partnerships with some of the leading technology vendors, VirtusaPolaris has been helping enterprises implement digital technologies to transform their businesses, expand their addressable market and increase revenues. In 2015, the company received the Adobe Marketing Cloud Innovation Award at Adobe Summit for incredible creativity and ingenuity in personalized digital banking experiences. VirtusaPolaris’ Digital Services were awarded high performer status in the HfS Blueprint Reports on Mobility and Internet of Things (IoT), and among other accolades, were recently named a Major Contender on the Everest Group PEAK Matrix for Digital Services.