Vantage Bank Texas to deliver truly personalized banking experiences on the Backbase platform

  • Banking
  • 05.03.2020 10:30 am

Founded in 1923, Vantage Bank Texas (Vantage) — the family-owned community bank operating across Texas and Mexico — today announced that it has selected Backbase’s digital platform to develop dynamic user journeys across its entire client base.

Following a successful merger with Mcallen-based Inter National Bank in 2018 and an expansion into North Texas in 2019, Vantage wants to unify and enhance the banking experiences of each of its business lines. Vantage’s goal is to make each of its touchpoints uniform and introduce a more innovative development process that will meet changing customer demands quickly and build tailored products as needed. This ability to customize the customer journey is particularly crucial to Vantage due to the opportunity they see in providing business banking and private banking in Texas and Mexico. Vantage recognizes that Backbase’s modular and microservice-based architecture best facilitates the personalized approach they seek to provide.

Vantage Senior Executive Vice President, Jeff Sinnott, commented: “After an expansive assessment of the options available to us to help us become the remarkable community bank we seek to achieve, we concluded that Backbase unquestionably checks all the boxes. They provide a ‘one-stop-shop’ for us, firstly to implement a standardized online experience across all channels and then to design specific features for our various customer segments. The needs and preferences of each of our customer segments must always be front of mind. To create these personalized user journeys, our process has to be deeply collaborative and, with Backbase, we now have significantly more control over our customers’ digital experiences. For example, we can leverage all historical data about each customer to suggest channels and solutions which work best for their specific needs to enhance their experiences and reduce their costs, thus adding real value. Soon, we’ll be rolling out a series of new features starting with an updated portal for our business customers followed by a retail experience and deposit account opening.”

Jouk Pleiter, CEO of Backbase, added: “Vantage Bank Texas’s vision for Backbase implementation is particularly exciting. Their requirements were so specific against the backdrop of the recent growth and expansion of their footprint, and their customer-focused company vision. It speaks volumes that Vantage opted for our flexible platform – our solution is not just for big banks, but can be implemented with a bank of any size, for any business function, in any region as long as they have the right ambition. Like Vantage Bank Texas, there are many community banks across the country who serve a niche client base that have a precise strategy in mind but lack the internal development engine or capital weight of global banks for their new technology. Our platform acts as the perfect innovation partner for all banks to achieve those digital objectives and better serve their clients.  We are confident that Vantage customers will be thrilled with the results of this decision.”

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