Avoka, the leader in digital customer acquisition journeys in banking, today announced a new capability in Transact Insights™, the behavioral analytics module of the Avoka Transact® Platform. Transact Insights identifies abandonment hotspots and enables data-driven decisions for continuous optimization of the bank customer acquisition experience.

With its new User Journey feature, Insights now adds the ability to visualize the customer acquisition journey at each bank-defined milestone and measure success of customers on each path they choose. For bank business analysts and product owners trying to increase the success of customer acquisition systems, it gives a graphical and intuitive means of optimizing customer outcomes.

“We are thrilled to extend Transact Insights with Milestones, Segments, and the User Journey visualization. These new capabilities empower continuous improvement by providing our customers with the ability to analyze and adapt customer journeys that matter to them, based on real data. We hear from our customers that reducing abandonment and increasing completion rates is critical to their success. We agree, and have created User Journeys to help banks achieve far higher success rates in adding new customers by identifying the steps creating friction in the process,” said Steve Demchuk, Chief Product Officer, Avoka.

Insights, purpose-built for behavioral analysis of account opening and onboarding journeys, measures where customers spend time, make errors or abandon their sessions. This information gives financial institutions the data they need to accelerate new account opening. Using Insights, business and product owners, as well as CX specialists, can quantify and isolate the exact sources of friction dragging down customer acquisition results.

Transact Insights, including the new User Journey map, is part of the Avoka Transact platform, the leading system to design, manage, integrate, and analyze high volume customer acquisition and onboarding journeys for financial services. It is available now, included in all new implementations of the Avoka Transact platform.