Phrasee, the leader in brand language optimisation, has today announced an exclusive European partnership with Visa, a world leader in digital payments. The three-year agreement is part of Visa’s strategic investment in its clients, which include Europe’s leading B2B financial services brands. Visa clients will have access to Phrasee’s advanced natural language generation and machine learning technology as part of its reseller programme.

The new reseller agreement means that Visa clients can now generate and optimise the marketing language they use across the full customer journey to ensure the highest level of engagement at every touchpoint. Financial services brands will now be able to connect to the right people at the right time with authentic, relevant, and compliant brand language - helping them win, retain and grow customers. Phrasee delivers an average 19% uplift in engagement rates for financial services brands.

Parry Malm, CEO at Phrasee, commented: “We love working with enterprise brands who move at a fast pace, are super-focused on the role tech plays in transforming commercial outcomes, and are really collaborative. Visa is a brilliant example of all of these things. We have a shared vision of how AI can transform marketing outcomes and are thrilled to be partnering with the team to empower Visa’s network of incredible clients in Europe.”

‘‘Phrasee’s track record of working with some of the largest brands across the financial services industry makes it a strong fit for our European clients,’’ said Hussaan Karim, Digital Client Marketing Manager at Visa. “Our commitment is to ensure our clients have access to the very best technology and services and Phrasee will be supporting us with this mission.”

Phrasee is an AI-powered SaaS platform that uses advanced machine learning techniques, natural language generation and deep learning capabilities to enhance brand language in real-time. It allows brands to generate, optimise, automate and analyse language in their own brand voice. Phrasee’s products cover all digital channels ensuring a consistent customer experience.