Muinmos Announces Strategic Partnership With Africa Due Diligence

  • AML and KYC
  • 21.03.2025 07:05 am

RegTech firm, Muinmos has formed a strategic partnership with Africa Due Diligence (ADD™) to enhance trust and compliance in the African financial sector and create growth opportunities in the region. As part of the collaboration, Muinmos has acquired an equity stake in Africa Due Diligence and is empowering it with its onboarding technology and KYC solution.

ADD™ is a UK-based business which provides Al-powered due diligence and risk intelligence across 54 African countries. Its aim is to build-up trust in African markets by performing full KYC checks of investors and thorough due diligence of African financial institutions offering their services via its platform. This novel double-edged approach is designed to nurture a competitive and compliant investment eco-system, hoping to benefit from the huge potential of the African market, valued by McKinsey analysts at $230 billion (2025 revenue).

ADD™’s solution is also aimed at foreign investors and other businesses seeking reliable intelligence, partners and distributors. It enables them to access a large untapped market, in an informed manner, removing significant market-entrance barriers. Since launching just four weeks ago, over 1000 African nationals have already been verified.

Founded by Joe Tom Nyama, a software engineer and financial analyst, the company grew out of his experience of running a financial institution in Africa (subsequently sold to an FCA regulated entity), which highlighted the need for a trustworthy, compliant trading environment.

Enhancing KYC

A key objective for ADD™’  is to increase investor approval rates in the region by deploying Muinmos’ automated verification technology (according to ADD™, 65% more clients can be credibly verified under its system compared to market standard in Africa). The ADD™ platform can also be used to assist businesses who want verification on potential African employees.

Joe Tom Nyama, Founder & CEO:  “Businesses and investors struggle with fulfilling KYC requirements in Africa, which differ country to country, institution to institution, as well as with regulators. Our mission is to transform due diligence in Africa, fostering safer and more trusted international business transactions and driving market participation across the continent.

“Our partnership with Muinmos brings significant credibility to our business, providing us with the ability to deliver an elite customer experience and uncompromising compliance. Muinmos has helped us to create solid foundations for ADD™, leveraging their impressive KYC solution, their reliable technology and strong credentials in data security. Together, we have created an environment where users can conduct self-verification checks which meet the requirements in different jurisdictions. Users can share their KYC token with financial institutions, and financial institutions can partner with us for enhanced due diligence to get more clients approved in Africa.”

Remonda Kirketerp-Møller, Founder & CEO, at Muinmos: “Africa is a hugely untapped market for brokers and other financial institutions, and KYC is one of the first areas that needs to be addressed in order to open up opportunities for them. It is a real challenge to get clients onboarded in the region, often due to verifying addresses or because individuals don’t have passports for proof of identity. ADD™ solves this by providing a frame of trust which allows both investors and financial institutions to safely interact. We are very excited to support ADD™ and to drive growth in Africa.”

Muinmos’ platform, used to verify investors, performs automated KYC, with checks including PEP & Sanctions, Adverse Media, eKYC, digital identity document verification, liveness and ongoing monitoring. Muinmos screens against over 1,400 databases to combat financial fraud and ensure continuous regulatory monitoring.

African financial institutions are verified using ADD™’s independent network of verifiers who are all experts in legal, financial or operational vetting. They are responsible for confirming business registrations, legal standing, financial health, and overall reputation, ensuring that the information presented is accurate, reliable, and transparent. 

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