• Cheryl Nash, President, Investment Services at Fiserv


• 19.12.2017 08:30 am
undisclosed

The wealth management industry has historically been focused on serving high-net worth individuals with deep pockets. Today, artificial intelligence (AI) is making it possible for institutions to collect information and tailor investment advice to an individual in a more efficient and cost-effective way. This means more people can start investing with smaller amounts of money, with a personalized experience tailored to their needs and portfolio size. 

While robo-advising will remain a buzzworthy topic in 2018, it’s moment in the spotlight will begin to wane. Instead, we’ll witness an increase in wealth management firms incorporating both digital advice and human advice to create a “hybrid” model that allows investors to access wealth management digitally, with the confidence of a human advisor when needed, creating a more sustainable long-term model.

In the race to respond to industry and investor needs, look for technology providers to continue to prioritize innovation that leads to a more modern, intuitive user interface, including efficient workflows for advisors, managers, home offices and, of course, investors. Providing a frictionless onboarding experience is an oft-mentioned pain point for money managers and advisors that has shown notable recent improvement with more to come.