• Lorenzo Pellegrino, CEO at Kuady


• 10.12.2024 11:00 am
#DigitalPayments #PaymentsTrends2025

Digital Wallets and Super-Apps

"As we look ahead to 2025, super-apps are set to play a major role in reshaping digital payments. We’ve seen an increasing demand for digital wallets to be transformed into super-apps with a more integrated range of services to make managing payments smoother and more convenient than ever. However, with this growth, we anticipate increased scrutiny from regulators, particularly around financial stability and data privacy - challenges the entire industry will need to address."

"There’s a clear divide in the global super-app landscape. Across Europe, consumers tend to prefer specialised apps for different needs, while in Asia, super-apps have already expanded into multiservice platforms, meeting everyday requirements in one place. This divergence presents an opportunity, and we see potential to bridge this gap by offering an all-in-one solution that simplifies life for our users."
 

AI-Driven Fraud Prevention

"Fraud and cybercrime are rising alongside the growth of digital payments. In 2025, AI will play a key role in combating these threats. However, it's a double-edged sword—fraudsters are also using AI to carry out more sophisticated attacks, such as deepfake identity fraud, which we’ve seen more and more of in 2024. These technologies are being used to impersonate individuals during authentication processes, adding a new layer of complexity."

"To counter this, 2025 will bring a wave of AI-powered tools for real-time risk management, fraud detection, and identity verification. These innovations will strengthen security for businesses and consumers while providing more personalised and efficient payment experiences. Regulations like the EU AI Act will add another dimension, presenting compliance challenges. Staying ahead of AI-focused regulatory changes and investing in adaptable compliance tools will be essential for payment companies."
 

Cross-Border Payments

"Cross-border payments are set for a major transformation in 2025. Both regulators and consumers are demanding faster, cheaper, and more seamless international transactions. We expect blockchain technology and digital currencies to play a bigger role in meeting these demands, reducing costs and simplifying the process. This shift promises significant benefits for businesses and consumers alike."

"We’ve anticipated this shift by offering fee-free cross-border transactions and multi-currency accounts, allowing users to store funds in USD and other currencies to avoid volatility. Our platform empowers consumers worldwide to engage in global commerce effortlessly, providing seamless access to products and services across borders."