You’re putting so much effort into keeping users on your site and growing the base of loyal customers. But they still come and go or abandon their cart in the last step of the purchasing process. So what are the main reasons for cart abandonment, and what you can do to keep customers on your site?
For most visitors it’s easy to leave the site because of anonymity. They can change their mind any time they want, but most of them wouldn’t even think of doing the same in a brick-and-mortar store.