The Malaysian RHB Banking Group has launched a chatbot via the RinggitPlus comparison website.
The chatbot is a blend of an “advisor” and “salesperson” for consumers applying for a personal loan. During the conversation the chatbot co-ordinates all the necessary information and communicates eligibility via SMS.
The RHB Banking Group targeted outcome is to grow their personal loan business through the RinggitPlus channel by 60%.
Here are some insights from this announcement: