Starbucks Coffee Korea Co., a 50/50 joint venture between Starbucks Coffee International, Inc. and Shinsegae Group, launched voice recognition ordering today in South Korea by integrating with Bixby, Samsung’s intelligent assistant, available on select Samsung Galaxy devices.
These features are an extension of Starbucks Siren Order, the company’s mobile order and pay technology, which allows customers in South Korea to order and pay for their purchases before arriving at their store.