Even before the pandemic, consumer brands were beginning to establish their own online marketplaces as niche alternatives to Amazon and eBay. Why?
Imagine that you’ve bought a new vehiclefrom your favourite car maker. You want to add a ski rack for up top, a bicycle rack on the spare tyre and upgrade the floor mats. Today, you might visit Amazon to find compatible options, which can be incredibly time-consuming because you need to know, and possibly enter, huge amounts of information about your vehicle.