Klarna, the leading global payments and shopping provider, today released new data that tracks how UK consumer purchasing habits have evolved while under lockdown and as the COVID-19 outbreak continues.
The company, which is used by over 7 million shoppers and has over 5,000 retail partners in the UK, analysed all the transactions made through its retail partners to identify what product categories Gen Zers, Millennials, Gen Xers and Baby Boomers are shopping for most often using Klarna’s flexible payment options.