The complexion of the SMB landscape is regularly subject to change. Disruptive market entrants, new technologies, and fluctuations in the economy represent just a handful of the influences that can force SMBs to revise their business models.
However, as we have learnt over the last two years, even the most dramatic of these influences pales into relative insignificance when compared to the wrath of a global pandemic. Covid-19 has forced SMBs into making wholesale changes to how they operate, and many of these changes are set to become permanent.