European organisations performing ahead of market expectations and creating more value for shareholders place a much greater emphasis on understanding and improving margin than their competitors. This is the key finding from a study published today by profit performance experts Vendavo and Patrick Reinmoeller, Professor of Strategic Management at Cranfield School of Management. The report also highlights a worrying lack of insight into margin among many organisations, and a clear link between low level of margin insight and company underperformance.
Margin matters
















