With every passing year comes some new innovation that brands are harnessing in order to improve their business and hopefully increase sales. Usually, these innovations are in the tech industry, and this year there has been a huge focus on AI and the many potential benefits it has for a range of businesses.
Brands all over the globe are now using AI in a number of different ways, but fundamentally it is being used to improve brand experience. Although it may seem like a futuristic concept, we are already surrounded by AI.